Creativity is honesty.
Creative marketing has absolutely nothing to do with platforms, content types, color schemes, mediums, or truthfully any of the things the entire industry spends all its breath debating. Creative marketing isn’t video. Creative marketing isn’t a blog. Creative marketing isn’t that ridiculous phrase, “Let’s make something go viral.” If you want to be creative, define creativity like this:
Let’s get to the point.
Creativity is something that makes you stop.